The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work, and play.Contributing Authors: Ian Bogost, Peter Boland, Sunny Consolvo, Martin Cooper, Erik Damen, Will Dzierson, Dean Eckles, BJ Fogg, Paul Hedtke, Peter Heywood, Rachel Hinman, Eric Holmen, Alex Kass, George LeBrun, Deb Levine, Jerry Michalski, Eric Paulos, Michael Sarfatti, Ian Smith, Mirjana Spasojevic, Sebastien Tanguay, Josh Ulm, Steffen P. Walz, Sean White..../ Mobile Persuasion: 20 Perspectives of the Future of Behavior Change / HOW TO SELL BOOKS
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Mobile Persuasion: 20 Perspectives of the Future of Behavior Change
HOW TO SELL BOOKS
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Its awesome : Mobile Persuasion: 20 Perspectives of the Future of Behavior Change
Stanford's Captology group has done something amazing with this book. (First - a little disclosure - I'm Eric Holmen from SmartReply, the author of the Mobile Marketing chapter of this book.) This book takes academic and industrial thought leaders, and compresses their real-world experiences, marketplace results, and tested views into about 2,000 words for each of 19 chapters, with a surprise 20th chapter. Rarely will you find a book with such breadth of content that is focused on such a misleading simple device as the mobile phone. This is a snapshot into the future.
Covering topics as diverse as augmented reality, mobile marketing, health, and social living improvements and the persuasive methods and effects therein - the reader will find a view into the future in his or her area of interest, and undoubtedly be exposed to a world of new concepts.
From a contributors perspective, the Stanford Captology folks were able to take this very fresh research and turn it into a book in about two months time - unheard of from a publishing standpoint. This means that the reader will find content that is happening today, not aged or suffering from the typical 18 month long publishing delays.
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